The White Rabbit was founded by contemporary visual artists Hulda Rós Guðnadóttir in Berlin and Lisa Matthys in Brussels in January 2017. The two women serve as the editorial board of The White Rabbit.

The White Rabbit is a video magazine focusing on showing what artists do when they make art. The aim is to reflect the diversity of the field in terms of methods, subject matter and approach and also to show the different important roles that contemporary art can play in our society today.

The White Rabbit is looking out of the hole of many locked doors that are about to be opened.

The White Rabbit editorial board invites video makers to make videos for the magazine. The editorial e-mail address is whiterabbiteditorial@gmail.com. Please feel free to write to us and pitch your ideas or make comments about the content of this website.